“We are living on the planet as it we had another one to go to”
What is sustainability?
Although it seems relatively new, the concept of sustainability appeared for the first time several decades ago, in 1987 to be precise, in the Brundtland Report presented by the Brundtland Commission (formerly known as the World Commission on Environment and Development (WCED). The Norwegian doctor Gro Harlem Brundtland, analyzed the situation of the world at that time and showed that the path that society had taken was destroying the environment on the one hand and leaving more and more people in poverty and vulnerability on the other.
What does sustainability really mean?
Sustainability means satisfying our present needs without endangering the ability of our future generations to satisfy theirs. You might be wondering if there is anything you can do as an individual to avoid Brundtland’s bleak forecast. The good news is yes! To achieve sustainability we must be committed to sustainable consumption.
Sustainable consumption means consuming in a way that does not harm future generations that will live on our planet when we are no longer around. You may be thinking … well I already consume responsibly because the products I buy are not harmful to the environment. Of course, that is all very good, but sustainable consumption also means rethinking our model of consumption and lifestyle. Why? Because the current consumption model is causing a huge deterioration of the planet due to the overproduction generated by large industries. But that’s not all. This type of consumption is directly affecting our health with increasingly processed food, packaged in damaging materials, such as plastic, which encourage the appearance of various diseases in living beings.
Can you buy food in a more sustainable way?
Yes you certainly can!
Our sustainable bags help you completely eliminate the use of plastic bags altogether from your food shopping. As an added bonus, you’ll avoid returning home with a pile of unnecessary plastic bags that, more often than not, end up in a drawer or under the kitchen sink folded away where they stay and never be used again.
You can use and reuse Verdonce bags over and over again: Being made of natural jute fibre they are strong and resistant. As an added benefit, the lightweight mesh construction means you can easily see what you have put inside without having to keep opening to have a look!
How to repair your Verdonce bag
If they do get damaged you can always repair them with a needle and thread if you’re thrifty. Then at the end or their useful life they can be recycled by rotting down into compost or safely disposed of in the organic waste bin or placed with your garden waste.
2,000 plastic bags less
You will be doing your bit towards looking after the planet: Each time you use one of our ecological and biodegradable bags means 50 plastic bags less per year. We have crunched the numbers and calculated that after 5 years with 8 bags Verdonce you will have avoided the unnecessary production of 2,000 plastic bags. Amazing! Don’t you think?